ProstateAwareness

SKIP IF YOU DARE.

For Prostate Awareness Month, this “virtually unskippable” preroll ad was created to urge men to sign up for Prostate exams.

The ad was run on mobile-only so that viewers were forced to make a decision: Put their finger where the sun don’t shine, or watch until the end.

Of the 875k views, 69% of viewers watched the video until the end.*

_{*Compared to the 35% average}