Macy's Wish Writer

The Wish Writer teaches good boys and girls to think of others.

Macy’s is America’s largest department store and the go-to place for kids to mail their letters to Santa. This year, as part of the long-standing campaign “Believe,” we asked kids to do more than just believe in the power of the holiday spirit. We asked them to make others believe by doing good deeds, one magic wish at a time.

The Case Study

The Film