Black Lives Matter Unsafety Check

BEING BLACK IN AMERICA IS A NATIONAL EMERGENCY

Black Americans are being harassed, attacked or murdered every day. The week of Trump’s Inauguration, we introduced the Unsafety Check – a powerful twist on Facebook’s “Safety Check”, which lets users in emergencies mark themselves safe. And asked Black Americans to mark themselves unsafe to raise awareness about how racism affects their lives and communities.


THE CASE STUDY

STILLS

 

PRESS