Situation: There’s a “real feel” index for the heat. There’s a “wind chill” factor for the cold. But there’s nothing for how the pollen count will really make you feel.
Creative Idea: If Allergy Impact is higher than the pollen count, your allergies may feel worse than you think. If it’s lower, your allergies may feel better than expected.
Data Execution: Allergy Impact is a sophisticated algorithm. We compared data from 10,000 weather stations to three years of daily search and millions of social mentions, to determine which factors have the greatest impact on allergies. These variables are then pulled into the equation live, from 41,000 U.S. zip codes.
Results: ZYRTEC® purchase intent among users increased 75%.
