SKIP IF YOU DARE.
For Prostate Awareness Month, this “virtually unskippable” preroll ad was created to urge men to sign up for Prostate exams.
The ad was run on mobile-only so that viewers were forced to make a decision: Put their finger where the sun don’t shine, or watch until the end.
Of the 875k views, 69% of viewers watched the video until the end.*
*Compared to the 35% average